Introducing Emotional Banking Consumers
This is an ideological preview of the Emotional Banking Reports to be published from June 30th, 2015 by…
The Emotional Banking Report Preview
Zimbabwe; put Investment Intelligence aside; let us look at Emotional Intelligence in Banking. The Emotional Banking Series is…
BRAND WEAPONISATION
In Brand Ideology, a brand must be weaponised from birth. To Weaponise is to produce or refine (a…
BUBBLE ECONOMICS
From Poles to Politics and Stock Markets; time to become Radically Mathematic about Brand Ideology! Every brand loves…
BEER is not WINE
In Brand Ideology, BEER is not WINE, as there are brands that are brewed and there are those…
A GUITAR is not a VIOLIN
In Brand Ideology, a GUITAR is not a VIOLIN. No strings attached; though the only strings attached to…
The 21 Gun Salute
In Brand Ideology you must bury your competition and give them a “21 Gun Salute”. I know it…
THINGS Panic When LAYSNESS Attacks
A whole heap of “Things” happen the moment you demote or dilute your Brand Ideology. “THINGS Panic When…